UsaToday. For Brady, his biggest deal right now is with
Australian boot brand UGG. The company has been doing men's boots for
decades, but Brady's endorsement last year started drawing attention to
that fact. While UGG's parent company, Deckers (DECK),
said its 2011 revenue would rise 33% over 2010 and UGG's third-quarter
sales rose 47%, Sterne Agee analyst Sam Poser downgraded Deckers' stock
last month, speculating that fall sales have been disappointing.
But it's not clear how much that has to do with sales of men's shoes. There are plenty of mixed messages.